Complete with kid-sized couches, loaded iPads and a bright pink and green interior, Pleasantville's latest yogurt shop has been a welcome sight to locals on Manville Road.
"We have been really busy," said Owner Barbara Loeb on Tuesday just a few hours after the shop opened its doors.
The Pleasantville location is Loeb's second and opened just seven months after she launched her first business under the same name in Somers.
"We are really doing well," she said. "We love the people."
Loeb previously worked as a makeup artist and at her husband Bob's Valhalla-based insurance company, but knew she wanted to branch out and work in the food industry.
"I was thinking of opening a café, but I love frozen yogurt," she said.
Bob Loeb is also involved in the business.
"This is a lot of fun," he said.
The name "Aunt B" was inspired by the Loebs' nephew and the couple thought it would give the business a welcoming feel for kids and their families.
"It's personal," Barbara Loeb explained.
In addition to the shop's tables, chairs and bars equipped with iPads for the kids, Loeb is bringing an additional element of fun to the space.
"Every Tuesday, from 6 to 9 [p.m.], we are having our magician," she said. "In August, we have having our big party with WHUD, the radio station with face painting and we will be giving out lots of t-shirts and hats."
But the core of Aunt B's is the large selection (24 flavors) of self-serve frozen yogurts, with a variety of non-dairy, non-fat, sugar free and low-fat options. Flavors offered on opening day included watermelon sorbet, cafe latte, peach mango tart and coconut cream pie.
Despite the array of choices—Loeb said, "I think we have the most machines [eight] in Westchester,"—her favorite is one of the simplest—original tart.
Bob Loeb, on the other hand, enjoys coconut and peanut butter.
There are also more than 70 toppings to choose from, including multi-colored sprinkles, fresh fruit, nuts, candy and flavored sauces.
The shop also serves espressos and cappuccinos, pastries and has a Belgium waffle machine set up for customers.
"We are hoping to keep expanding," said Bob Loeb.
Added Barbara, "We are already looking at our third location."
Have you checked out Aunt B's? Let us know what you thought in the comments or to see more photos and review the business.