Thompson & Bender Wins Top Awards For NY Archdiocese Ads From Advertising Club of Westchester

Build Bold Futures Website Takes Top Prize in Prestigious Competition

Briarcliff Manor, NY (June 2014) — Thompson & Bender, Westchester’s leading advertising, marketing and public relations agency, took the top honor – the Gold Award -- in the Online Marketing: Website- Business To Consumer Site category for its “Build Bold Futures” campaign created for the Archdiocese of New York’s Office of Education in the Advertising Club of Westchester’s 43nd Annual Big W Awards competition.

The agency also won silver for its “Build Bold Futures” campaign in the Multi-Channel Campaign category and silver in the Stationary Package category.

The Big W Awards is one of the largest juried marketing awards events held in the New York Metropolitan region.  The hundreds of entries in 40 categories are evaluated by a panel of eight judges representing various aspects of the industry.  The categories include a wide range of elements in advertising, marketing, public relations and social media.

“We are particularly proud that our work for the Archdiocese of New York was among the campaigns we were recognized for again this year,” said Elizabeth Bracken-Thompson, the agency partner who oversees the firm’s creative services department. “Catholic schools across Manhattan, the Bronx, Staten Island and Westchester and the Hudson Valley continue to look to the future in building bold futures for the next generation of New Yorkers and their respective communities. This is a dynamic and exciting time for Catholic schools in the Archdiocese.”

She added: “The fact that the Big W is judged by a distinguished group of leaders in the industry who recognized the quality of work that we produce for our clients is something all of us at Thompson & Bender respect and value, and we are grateful to have been selected from among so many excellent entries.”

The Building Bold Futures campaign was developed and launched called “Catholic Schools:  Keeping Faith in the Future.”  This series of ads encouraged parents to "keep the faith" in Catholic education.  These print, radio and digital ads featured real quotes from Catholic school parents and provided reassurance and hope during this time of dynamic restructuring.  The ads were supplemented by video testimonials from the website as well.

For more than 20 years Thompson & Bender has consistently been among the top winners at the Advertising Club of Westchester’s annual judging having received more than 100 awards. 

About Thompson & Bender

Thompson & Bender is a leading regional agency in advertising, marketing, public relations and social media founded in 1986.  Based in Briarcliff Manor, NY, T&B provides services for a wide-range of clients in Westchester, Rockland and Fairfield counties, the Hudson Valley and New York City, in the fields of healthcare, education, banking, real estate, retailing, hospitality, restaurants, tourism, economic development and many others.